IoT Consumer Insights

54% of IoT Consumers reportedly own an IoT enabled device, in fact, on average they own four IoT enabled devices. However, only 14% of consumers perceive themselves as being extremely knowledgeable about security or IoT devices. With so many everyday consumer devices becoming IoT enabled, a security gap in one could lead to a consumer’s personal data being compromised.

Quick jump to a question

Compare total results with

US
UK
France
Germany
BeNe
MiddleEast
India
Japan
Australia
Brazil
SouthAfrica
compare results

More than half (54%) of consumer respondents have at least one IoT device and they own, on average, four IoT devices.

Compare total results with

US
UK
France
Germany
BeNe
MiddleEast
India
Japan
Australia
Brazil
SouthAfrica
compare country

While around two thirds (64%) think that they have some level of knowledge on IoT device security, only 14% are extremely knowledgeable.

Compare total results with

US
UK
France
Germany
BeNe
MiddleEast
India
Japan
Australia
Brazil
SouthAfrica
compare country

Around nine in ten (89%) consumers have concerns about IoT security, with the most likely being that a hacker could control the devices (65%). Other consumer concerns include customer data being leaked (60%) and hackers accessing personal information through IoT devices (54%). These are understandable and prevalent concerns with the large amounts of media coverage on large-scale hacks and data leaks that there has been in recent months, such as the recent WannaCry attack.

Compare total results with

US
UK
France
Germany
BeNe
MiddleEast
India
Japan
Australia
Brazil
SouthAfrica
compare country

Consumer views on how secure certain IoT devices should be are fairly in-line with the scale of how potentially dangerous a leak/hack to each device could be. Over half think that connected cars (54%) or smart cities (51%) require advanced security, compared to under a quarter (23%) who think that health and fitness devices require advanced security. This, however, is still concerning as ideally all IoT devices should have advanced security in place.

Compare total results with

US
UK
France
Germany
BeNe
MiddleEast
India
Japan
Australia
Brazil
SouthAfrica
compare country

Despite consumer concerns about IoT security and recognizing the need for at least some security across a range of devices, only the minority (45%) say that they have changed all of their passwords from the default password on their IoT devices. While consumers expect IoT devices to come secured as standard and are fearful over the safety of their data, they are not putting in place their own measures to help secure their IoT devices.